In California’s Central Valley, homeowners are eager to create outdoor living spaces but often feel overwhelmed by the multitude of choices and a lack of clear design direction. Without tools to visualize the outcome, projects stall and opportunities are lost. Terra Landscape Collections wanted to simplify the process for homeowners, differentiate itself from competitors, and strengthen its position with regional builders.
NADmedia partnered with Terra to create a comprehensive digital growth strategy powered by our NADmedia SEO & Marketing Tools and custom development on top of WordPress website design CMS.
Key solutions included:
A first-of-its-kind interactive tool in the Central Valley, allowing homeowners to explore curated collections — The Olive, The Agave, and The Willow — and visualize backyard designs in real time. Released in 2025, it positions
Terra as the first in the region to offer an interactive, design-first experience.
Content & SEO Strategy
A knowledge hub of location-based and builder-focused blog posts targeting Central Valley cities (Visalia, Fresno, Tulare, and the general Central Valley area). Terra went from nearly invisible online to ranking across dozens
of new keywords, generating hundreds of impressions where none existed before.
NADmedia SEO & Marketing Tools
Proprietary setup that included structured data for Local Business, automated on-page optimization, optimized images, and sitemap integrations — ensuring consistent indexing and long-term visibility.
Modern Website & UX
A mobile-first design that integrates the Backyard Landscape Designer seamlessly, with improved navigation, faster performance, and branded collections that elevate Terra from “contractor” to lifestyle brand.
Early Results
Search Visibility
Dozens of new keywords are now ranking on Google, giving Terra exposure across Central Valley homeowner searches.
Content Momentum
Blog posts are building authority as a regional landscaping resource, positioning Terra as a knowledge hub for homeowners and builders.
User Engagement
The Backyard Landscape Designer is encouraging longer visits and higher interaction, turning browsing into active design exploration.
Partnership Growth
The upgraded digital presence has already supported new builder conversations, including in areas like Visalia and Patterson, where large-scale communities are planned.
Client Perspective
“Terra’s vision was to make backyard design easier and more inspiring for homeowners. NADmedia helped bring that to life with the Backyard Landscape Designer — and gave us the search visibility to connect with more people across the
Central Valley.”
— Terra Landscape Collections Team
Our backyard was one big lawn. Terra’s design created pathways and gathering areas — now we enjoy being outside and entertaining.
Edward Henry
I can confidently recommend Terra and their team. Devon put together such a beautiful plan for my property.
Jillian Bos
