How to read & reply to messages from your Business Profile

Your customers can get in touch with you from your Business Profile. With the chat feature, you can:

Answer questions
Tell your story
Attract more customers

To ensure the best experience for your customers, follow the chat guidelines.

How it works

If you turn on chat, customers can use the "Chat" button on your Business Profile and message you at any time.

You get notifications for the messages that show up in your Business Profile.
You can customize the automated welcome message that customers get when they message you.
You can share photos with your customers in the chat.
If multiple people own or manage your Business Profile, each one can chat with customers.
Customers can find your Business Name in the chat dialogue.

If you're interested in the chat API, please visit the Business Messages developer site.

Store your messages

If you turn on chat, you can save your messages to your Business Profile.

If you delete a message from one device, you removed it from all linked devices. You can no longer open them.
- Important: You can delete the message from only your devices. The recipient can find the conversation on theirs.
To keep for your records or use in other Google products, you can export and download messages.

Manage chat on Google Maps

Turn on or off chat in Google Maps

Important: Past chat history is unavailable for businesses when they set up chat for the first time. Subsequent messages to and from the business are recorded after initial setup.

To turn on or off messages:

On your Android device, open the Google Maps app .
In Maps, at the bottom right, tap Business Messages.
Tap More Message settings.
Turn Chat on or off.

Find your messages in Google Maps

Businesses can manage the messages feature from the Google Maps app when they turn on messages.

On your Android device, open the Google Maps app .
At the bottom right, tap Business Messages.

Turn message read receipts on or off

If a recipient opens a new message, the sender gets a “Read” status. If you turn off read receipts, your customers don't get the “Read” status.

If you turn on chat, read receipts automatically turn on.

To turn “read receipts” status off with the Google Maps app:

On your Android device, open the Google Maps app .
In Maps, at the bottom right, tap Business Messages.
Tap More Chat settings.
Turn off Send read receipts.

Delete your messages in Google Maps

On your Android device, open the Google Maps app .
In Maps, at the bottom right, tap Business Messages.
Select the conversation you want to delete.
Tap Delete .

Manage notifications in Google Maps

On your Android device, open the Google Maps app .
In Maps, at the bottom right, tap Business.
At the top right, tap Notifications .

Tip: Some businesses may be eligible to get text message notifications. To get texts, you must include your phone number.

Block a conversation in Google Maps

On your Android device, open the Google Maps app .
In Maps, at the bottom right, tap Business Messages.
Select the conversation you want to block.
At the top right, tap More Block/report spam.
Tap Block .

Report spam

On your Android device, open the Google Maps app .
In Maps, at the bottom right, tap Business Messages.
Select the conversation you want to report as spam.
At the top right, tap More Block/report spam.
Tap Block

Share photos in Google Maps

You can share photos of any size or format. There’s no limit to how many photos you can share at once.

On your Android device, open the Google Maps app .
In Maps, at the bottom right, tap Business Messages.
Select the conversation you want to share photos in.
Tap Photo .
Select the photo you want to share.
Tap Share .

Tip: You can delete photos through the thumbnails menu.

Welcome Messages in Google Maps

Welcome Messages are automatically sent once a client contacts your business. These greetings can set the customer's expectations on when they are going to receive a response from you.

To add a Welcome Message:

In Google Maps, at the bottom right, tap Business Messages.
Tap More Chat settings.
Next to "Welcome message," tap Edit .
Enter a welcome message.
Tap Save.

Set up Frequently Asked Questions (FAQ)

Frequently Asked Questions is a feature that creates automated responses to common questions that users may ask about your business. There are 2 types of FAQs that you can use:

Custom FAQs

These are questions and answers that you create which can be specific to your business.

Automatic FAQs

These are Google generated questions and answers based on information on your Business Profile. Automatic FAQs can currently answer questions about these features:
- Business hours
- Appointments
- Contact info
- Delivery info
- Location or address
- Accepted forms of payment
- Your website URL

Tip: You can choose to use Custom FAQs, Automatic FAQs, or both. You’ll get a notification for any automatic responses that are sent with the user’s profile photo and a copy of the automatic response.

To add Custom FAQs:

On your Android device, open the Google Maps app .
In Maps, at the bottom right, tap Business Messages.
Tap Menu Chat settings.
Tap Add FAQs Custom FAQs.
Add the question and the automated response.
Tap Save.

To turn on Automatic FAQs:

On your Android device, open the Google Maps app .
In Maps, at the bottom right, tap Business Messages.
Tap Menu Chat settings.
Tap Add FAQs Automatic FAQs.
Turn on Automatic FAQs.

Tip: If Automatic FAQs provide incorrect answers to users, check that the info in your Business Profile is up to date and consistent.

Respond promptly

The following requirement is for any business that uses messages on their Business Profile.

You must reply to your messages within 24 hours. It can promote trust and encourage engagement. If you don’t respond within the time frame, we deactivate chat for your business.

Find average response time

Businesses can find and track their average response time in the app. You can get insights if you have messages turned on in your Google Maps app.

These insights show average response times using the last 28 days of data. You can choose a longer time period and compare wait times for similar businesses nearby.

If customers search for your business, they can get a status update for a message response time:

Usually responds in a few minutes
Usually responds in a few hours
Usually responds in a day
Usually responds in a few days

FAQ

What happens when chat is enabled?

If you turn on chat, customers can message you through the "Chat" button on your Business Profile. Get quote or request a booking buttons may also appear on profiles in selected categories.

When chat is enabled:

You get notifications for incoming messages.
You can customize the automated welcome message.
If multiple people own or manage your Business Profile, each one can message customers.
Customers can find your Business Name in the chat dialogue.

How do I keep the chat button active on Google?

You should respond to messages within 24 hours. If you don’t, we may remove the "Chat" button from your Business Profile. If you get spam or poor quality messages, you can mark them as spam. Learn more about messaging guidelines.

How is response time calculated?

Your response time is the average amount of time it takes your business to reply to new messages from the last 28 days.

If you've received fewer than 10 messages in the 28-day period, the response time uses your last 10 messages.
If you've received fewer than 10 messages since enabling chat, the response time uses all messages received.

How is response rate calculated?

Your response rate is the percentage of new messages you responded to in the last 28 days.

Your response counts:

If you reply to the first message you get after at least 7 days of no communication with a given customer.
If you send your response within 24 hours.
If you've received fewer than 10 messages in the 28-day period, the response rate uses your last 10 messages.
If you've received fewer than 10 messages since signing up for chat, the response rate uses all the messages received.

How do I reactivate my chat?

If you lose access to your chat button, you can turn on chat. To keep the chat button active, you must respond to all new messages in less than 24 hours.

Are there any messages not used to calculate response time and rate?

Welcome messages and messages marked as spam aren't used to calculate response time and rate.

Are there any limitations when setting up the FAQs messages?

You can set up 10 messages.
Questions can be maximum 60 characters.
Answers can be maximum 500 characters and can include links.