1. Content Review: Read through the post to understand its main topic, key points, and overall structure.
   
2. Keyword Research: Identify a relevant keyword or phrase that you want to optimize the post for. Consider using tools like Google Keyword Planner, SEMrush, or Ubersuggest to find popular and relevant keywords related to the post’s topic.
   
3. On-Page Optimization:

• Title Tag: Ensure the target keyword is included in the title tag and make sure it’s compelling and relevant.
• Meta Description: Craft a meta description that includes the target keyword and accurately summarizes the content of the post to encourage clicks from search engine users.
• Headings and Subheadings: Incorporate the target keyword naturally into headings and subheadings (H1, H2, H3 tags) where appropriate.
• Content Optimization: Ensure the target keyword is used throughout the content naturally and doesn’t feel forced. Aim for a keyword density of around 1-2%.
• Image Optimization: Use descriptive filenames and alt text for images that include the target keyword where relevant.

1. Internal and External Links: Include internal links to other relevant posts/pages on your website and external links to authoritative sources where appropriate.
   
2. Readability: Ensure the post is easy to read and understand. Use short paragraphs, bullet points, and subheadings to improve readability.
   
3. Proofreading: Proofread the content for spelling and grammar errors.
   
4. Preview and Publish: Preview the optimized post to ensure everything looks good, then publish it on your WordPress website.

NADmedia conducts these tasks during market research and for search engine optimization. These tasks help optimize a post for a specific keyword on WordPress.